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29^th November: Summit /  30^th November 2010: Bootcamps: MUMBAI

Sponsored by: Gold Sponsor: Customer Centria &

Lunch Host: Communicate2 , Venue Partner: Tunga Paradise and Exhibitor Scorpian

Chairman:

Mahesh Murthy, CEO, Pinstorm

Among speakers:

Head Architect Marketing, Microsoft

Chief Blogger & CEO, WatBlog.com / WatConsult

Professor Internet Marketing, IIT

Director – Corporate, Quasar Media

Director Marketing and Business Development, eBay

Chief Marketing Officer & Co-Founder of MakeMyTrip.com

Founder & CEO, Bigtree Entertainment, Bookmyshow.com

General Manager- eCommerce & Innovations, Jet Airways

Head of Search- Communicate2

CEO- Communicate2

Founder, Chairman & Managing Director- Customer Centria

Founder & Managing Director-Phonevalley & ITM Business School Lecturer

Director & Acquisition Marketing-Bookrenter.com

8:45 Coffee

9.15 Opening & Intro by the Chair 

Mahesh Murthy, CEO, Pinstorm

9.40 Keynote:

How to become Number.1 in Organic Search and Search Engine Marketing?

            * Meaning of "High Tech, High Touch" approach

            * Case Study: Testing & Effective use of Keywords Analytics 

             * Latest tools & possibilities 

09.55 Keynote:

Generating more business online by Online Advertising & Organic Search

          * Latest Technologies & Tools PPC 

 marketing strategy: first revenue and organizational results

          * Do’s & Don’ts of Online Advertising & Tips on how to get highest CTR

             (Click-Through Rate) & Conversion Rates 

10.25 Coffee & Networking  

10.45  Best Practice:

Improving & Developing Business with Video Marketing & Buzz/Viral Marketing

    *  Plan India; example of India's best running Viral Marketing Campaign

    *  Do’s & Don’ts

11.10 Keynote:

How to integrate effectively Social Media Marketing into daily practice

•           Case Study: From First Phase to Launch to Campaign Results

*           Tips & Tricks from daily practice

11.35  Best Practice:

Successfully Integrating Facebook, YouTube and more into your total (Brand) Marketing Management

 * Case Study

12.00  Q & A Session with all morning speakers  

12.30   Luncheon

      13.30 Best Practice:

      Social Media – Developing, Managing & Measuring Social Media strategy
       Developing Social Media strategies

      * Listening, engaging and servicing consumers using social media

* Who should drive social media in your company

*Can social media drive ROI?

13.55 Keynote:

Do’s And Don’ts on Social Media Metrics

Measuring & tracking the success of your social media campaigns 

* Why, what and how to leverage your brand using social media channels

(facebook, linkedin, etc)

• How is social stratification shown in the media?  

14.20 Panel discussion and Q &A :

How to Strengthen your Brand & Identity through Communities & Fora?

15.00 Tea Break 

15.25 Best Practice:

Mobile marketing & advertising - creating a successful business case to enhance the growth of the mobile ecosystem

 • Creating a more compelling experience for users and offerings for advertisers

 • Demystifying the mobile advertising value chain

15.50 Interactive discussion

 How to increase Business with Mobile TV Advertising?

        • Extra Focus Rural Market India 2010 and Future Expectations

        • Reaching Youth Market & Mobile Marketing and TV Advertising

16.15 - 16.45 Q & A session with all the speakers & end discussion 

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Tuesday, 30th November 2010- Day 2 – Bootcamp

Every bootcamp is 1,5 hours : 9.30-11.00 / 11.30-13.00 / 14.00-15.30

Bootcamp 1: Online Advertising & SEO: Communicate2

• PPC: differences with working with Google, Microsoft & smaller ones (bidvertiser/YouTube/Facebook Advertising)
• SEO: Dead and Buried?
• Tips & Tricks for Marketer on: On- & Offsite SEO:
• Checking & Working together with marketing, web design & programming team
• Understanding Analytics: Generating the Right Traffic
• Offering Affiliate Marketing Programs and/or CPA’s (Click-Per-Action): which ones suit your company or not?

Bootcamp 2: Social Media Marketing: Rajiv Dingra, Founder WatBlog.com & WatConsult

• Tips & Trics of Working with Social Media Tools : Facebook, YouTube, Orkut, LinkedIn etc.
• Identifying & practicing the presence of right target audience on right social media platform
• Social Media Metrics: Case Study for Monitoring.
• Working on Best Metrics for your company to Measure ROI

Bootcamp 3: Mobile Marketing- Albert Perreira, Professor ITM Business School and Founder PhoneValley.com

• Case study on how the mobile medium works in conjunction with other channels for marketing, customer acquisition and retention.

• How to use of SMS for loyalty programs, mobile sites and applications for mobile commerce and merchandising,

• Show and work with how mobile social media is creating buzz around product offerings

• Examine how Mobile Search is used for driving retail traffic and more!